Media And Technology

Media And Technology

Whenever we pronounce these two words, it comes hand in hand, without technology media is unimaginable in the present era, but the surprising fact is media existed even when technology was not developed and the best example of this is when language developed in human race and then slowly the print media which has been inherited from so many decades although printing itself has a technology and hence we can’t talk about media without technology. It is like the media is the skeleton and the rest body functioning on later stages are done by the technology. One is dependent on the other. If we talk about technology, it is a vast field which includes a lot of science, maths and new inventions but when it comes to informing to the public about any new technology, the very first one to share it will be the media. Media is divided into many subdivisions like Print, Radio, TV, Films, Advertisements and nowadays in each of the stream of media creating content needs the help of technology, it improvises and gives the content a better look. Often these two terms are used together as “Media Technology”. As i said before Media depend on technology, but technology is only one element of media. Thus we can think of the Internet as merely a technological system, or as a medium that contains unique formats and symbol systems that help convey meaning and knowledge. Computing can also be considered a medium in this context. Computing as a medium would include animations, online social networking, using a search engine, or designing and using simulations. Thus Google uses a search engine as its primary technology, but we can classify Google as a medium, since it needs content and content providers, and an end user who defines the parameters of the search, in addition to the technology of computer algorithms to assist the search. Thus the creation, communication and interpretation of meaning are added features that turn a technology into a medium. Over time, media have become more complex, with newer media (e.g. television) incorporating some of the components of earlier media (e.g. audio) as well as adding another medium (video). Digital media and the Internet increasingly are incorporating and integrating all previous media, such as text, audio, and video, and adding new media components, such as animation, simulation, and interactivity. When digital media incorporate many of these components they become ‘rich media’. Thus one major advantage of the Internet is that it encompasses all the representational media of text, graphics, audio, video and computing.