CHILLING PEOPLE ALL OVER THE WORLD
The Ice Bucket Challenge, sometimes called the ALS Ice Bucket Challenge, is an activity involving dumping a bucket of ice water on one's head to promote awareness of the disease amyotrophic lateral sclerosis (ALS) and encourage donations to research. The National Fallen Firefighters Foundation popularized the then called “Cold Water Challenge’’ in early 2014 to raise funds for the widely used Special Olympics as a fundraiser.
In this challenge a bucket full of ice is to be lifted and poured over the participant's head. Then the participant can call out a challenge to other people.
On 20th May, 2014 they posted a video on YouTube but were later punished for using fire department equipment without permission. By 30th June, the video received media attention in the United States and televised the live performance of the on-air Ice Bucket Challenge.
The social media is also playing an immense role in spreading the message. It has not only gained attention from international celebrities like LeBron James and Ethel Kennedy but also from former US president George W. Bush and Bill Clinton.
Bollywood is quickly catching up with this viral activity of dumping a bucket full of ice cold water. Film stars like Sonakshi Sinha, Sunny Leone, Ritesh Deshmukh, Siddharth Malhotra and many more have enthusiastically taken the challenge.